LUX

ABOUT

The project aims to redesign a recreational space and the signage needed. Lux is a concept for a sports facility that accommodates more than one sport in the same gym, without cluttering the floor with a distracting overlap of boundary lines. By using LED lights, the gym space can singularly display the boundary lines for volleyball, basketball, tennis, soccer and badminton.

The visual identity concept references sports boundary lines by using geometric forms, including squares, rectangles and perpendicular lines to create signage and pictograms. The word “lux” is “light” in Latin, and it closely relates to the ancient Greek words for “bright” “clear,” and “morning twilight.”

Software:

Photoshop, Illustrator 

Services:

Branding, Wayfinding

Parallel lines create an animation of the letter C, then the letter W, to create the Chev Wisdom Logo. Then loops the animation. The words "Chev" and "Wisdom" disappear and appear in time with the related letters.