H.E.R. Campaign

H.E.R. is an American R&B singer, songwriter and guitarist, who prefers to focus on the emotions in her music and supporting women, rather than her stardom. The project features a multi-platform advertising campaign for the musician such as a double page spread, tour poster, LP cover and promotional elements.

The designs keep the key design elements throughout, with dynamic use of colour and scale. With a serif typeface, and a slanted graphical motif of the musician’s name, the design embraces the artist’s smooth, emotional and elegant music.