The annual Sustainable Business Conference (BSR) targets executives at companies from around the world who implement environmental policy changes. The conference uses a creative conference brandmark and a distinct identity for marketing collateral such as, brochures, advertising, signage, and website.

The brandmark uses circular lines to show community on a global scale, with missing parts to imply completion by participating in the conference. The repetition of the brand mark into asymmetrical compositions show dynamic and engaging content to expect from the conference. while the use of geometry shows structure and trust/authority