A brochure with dynamic shapes of complementary colour that emphasize the title text.

72 hrs Brochure

About

A brochure for a 72-hour Emergency Preparedness campaign for The Weather Network.

The logomark is “72 HRS” shaped into a lightbulb to cue the viewer into the subject matter. The brochure focuses on typographic contrast, grids, and hierarchy to help with an inital understanding of the information, as well as easy navigation for future references. Colour and shape is also used to keep the brochure visually engaging.

Software:

Indesign

Services:

Print

A brochure with dynamic shapes of complementary colour that emphasize the title text.
Parallel lines create an animation of the letter C, then the letter W, to create the Chev Wisdom Logo. Then loops the animation. The words "Chev" and "Wisdom" disappear and appear in time with the related letters.