MedicIN Campaign

This collaborative project promoted the University of Toronto’s pharmaceutical program to high school students. The goal was to research and empathize with the target audience, and prototype solutions based on our findings. The deliverables included a visual identity for the advertising campaign, as well as an app.

With the use of bright colours, contrast, and a distinct graphic element, the project offers themes of youth and approachability. The MedicIN logo signals a person as well as a heart, to emotionally connect with the viewer. The pill graphic, represents a pill from the pharmacy industry, but also represents footsteps towards a future in pharmacy with UofT.